Levels of transaction

There are many levels of a business transaction. The first and lowest level is when you deliver a product or a service for a payment done. Settled, done and dusted. An equal transaction. You got what you paid for.

The second level of transaction is when you deliver what they paid for and then more. There is extra mile and delight. They were made to feel special.

But the highest level of transaction is when you deliver what they paid for…and then you went the extra mile and created delight…but then you did something which made a deposit in their life which they cannot pay for…something that cannot be returned.

And since it can’t be paid or returned, it builds a bond that lasts. Anything that can’t be paid will go into building the bond…